Tag Archives: Customer experience

Video is Out, Interactivity is In

Posted on November 7, 2014 by Kristy Pauloski

Four things that videos CAN’T do [that Interactive Applications CAN]:  Allow for quick and easy content updates. Both technology limitations and the nature of a sequential video make it extremely difficult and expensive to alter content once created, often requiring … Continue reading →

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American Marketing Association: 5 Tips for Putting B-to-B Buyers in Control Today

Posted on February 11, 2014 by KaonTrendSpotter

February 10, 2014– Byline by Gavin Finn, published by the American Marketing Association 5 Tips for Putting B-to-B Buyers in Control Today B-to-B buyers are empowered like never before, and marketers are in the midst of the most dramatic disruption in … Continue reading →

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Global Marketing Alliance: The Blurry Line Between Marketing & Sales Enablement

Posted on January 29, 2014 by KaonTrendSpotter

January 29, 2014 Byline by Gavin Finn published by  The Global Marketing Alliance The Blurry Line Between Marketing & Sales Enablement When was the last time your sales team applauded when your marketing team delivered materials or content for them … Continue reading →

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