Tag Archives: CMO

Technology Purchasing Power Shift from CIOs to CMO

Creating Experiences that Attract, Engage and Drive Prospects to Buy Did you know that by 2017 CMOs will spend more on IT than CIOs? That seems shocking, right?!  As customer engagement is quickly becoming the criterion on which a successful … Continue reading

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3 Things that will Impress Your CMO

Have you ever tried to impress your CMO with REAL thought leadership? If so, you’ll know that it is difficult because it takes real courage to step out of the box and present new ideas that will change the direction … Continue reading

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CMOs Must Redefine Traditional Marketing

In 2012, CMOs must adapt to changing customer behaviors and redefine the traditional marketing organization. If companies don’t make the transition, they run the risk of being bested by competitors that have mastered the new era of marketing engagement. Today’s … Continue reading

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