Tag Archives: Business

B2B Marketers Share What Makes a Lead Qualified

Posted on November 9, 2011 by kaonmarketingguru

MarketingSherpa asked more than 900 B2B marketers to share what information is required in their organizations before leads are passed to sales. It was stated in this article that of the 935 people surveyed, less than half verified that a lead actually … Continue reading →

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Personalized Sales Newsletters

Posted on November 3, 2011 by kaonsalessavant

I recently read a well written newsletter written by a sales manager from Oklahoma in the financial industry and it reminded me of an important fact that I had long forgotten: every sales professional needs to consider boosting their own … Continue reading →

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Who comes first – Customers or Investors?

Posted on October 26, 2011 by Gavin Finn

Balancing stakeholder value is a challenge for every business leader. This is especially true for public companies, who have to contend with the ever-present scrutiny of financial analysts, acting on behalf of the investing public (or so the theory goes.) … Continue reading →

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