Tag Archives: corporate

Who comes first – Customers or Investors?

Balancing stakeholder value is a challenge for every business leader. This is especially true for public companies, who have to contend with the ever-present scrutiny of financial analysts, acting on behalf of the investing public (or so the theory goes.) … Continue reading

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One Voice – Marketing and Sales

I never really believed the old saying that sales and marketing are like oil and water. I wanted to work in a utopian world where if everyone did their job to the best of their ability we would all get … Continue reading

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