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Tag Archives: corporate
Who comes first – Customers or Investors?
Balancing stakeholder value is a challenge for every business leader. This is especially true for public companies, who have to contend with the ever-present scrutiny of financial analysts, acting on behalf of the investing public (or so the theory goes.) … Continue reading
One Voice – Marketing and Sales
I never really believed the old saying that sales and marketing are like oil and water. I wanted to work in a utopian world where if everyone did their job to the best of their ability we would all get … Continue reading
Posted in Marketing Guru
Tagged Business, corporate, goals, marketing, objectives, sales, Stephanie Tilton
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