B2B Marketers Share What Makes a Lead Qualified

MarketingSherpa asked more than 900 B2B marketers to share what information is required in their organizations before leads are passed to sales. It was stated in this article that of the 935 people surveyed, less than half verified that a lead actually has a valid business need for their offering before passing the lead on to sales.

Out of curiosity, who would you rely on most to determine if a company has a valid business need for you product/solution offering?

a.) Sales Representative (whose commission is based on closing business)
b.) Telemarketing  (who’s hired to ensure that every prospect has a valid business need)
c.) Marketing Manager (whose time and effort should be spent generating new leads)
d.) __________________________________________________

About kaonmarketingguru

Dana Drissel is a well-rounded, highly energetic, results driven professional with 15+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups.
This entry was posted in Marketing Guru, Sales Tools and tagged , , , , , , , , . Bookmark the permalink.

One Response to B2B Marketers Share What Makes a Lead Qualified

  1. Pingback: How You Can Come Up With New B2B Marketing Ideas

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