Category Archives: Marketing Guru

Marketing wisdom from Kaon Marketing Director Dana Drissel

Top Tips for Increasing Sales with Digital Interactivity

Posted on July 2, 2015 by Kristy Pauloski

By Dana Drissel, Vice President at Kaon Interactive. A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. In marketing and sales, this can be accomplished by using … Continue reading →

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CMO Report: The Era Of Digital Transformation

Posted on May 29, 2015 by Kristy Pauloski

Byline published by Dana Drissel, originally posted on Brand Quarterly. The era of digital transformation is upon us and is likely to accelerate in the coming year, but many companies will struggle to leverage this revolution. It’s not because they … Continue reading →

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At its core, marketing and sales is about change

Posted on April 20, 2015 by kaonmarketingguru

As Marketers, it pays to step back and think about what we are asking our prospects to do… Until you have a strong grasp on how your prospects are doing things today, it’s extraordinarily difficult to fully grasp the business … Continue reading →

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