Category Archives: CEO Corner

New rules of customer engagement for Millennials

Posted on June 16, 2015 by Kristy Pauloski

5 tips companies must start thinking about when marketing and selling to Millennials By 2030, 75 percent of the global workforce will be made up of millennials, those born somewhere between the 1980s and 2000s. By these numbers alone, it … Continue reading →

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Kaon’s CEO Talks “Marketing Excellence” with C-Suite

Posted on April 30, 2015 by Kristy Pauloski

Gavin Finn’s interview with Jeffery Hayzlett at The C-Suite Networking Conference in Boston, MA, March 2015. “Involve customers in every step of the process, and surround them with interactivity.”

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At its core, marketing and sales is about change

Posted on April 20, 2015 by kaonmarketingguru

As Marketers, it pays to step back and think about what we are asking our prospects to do… Until you have a strong grasp on how your prospects are doing things today, it’s extraordinarily difficult to fully grasp the business … Continue reading →

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