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How to Measure Your Social Media Activities Using Google Analytics
Hubspot Inbound Conference Recap 8 of 9 How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what … Continue reading
Posted in Marketing Guru
Tagged analytics, B2B marketing, business challenges, Google Analytics, Google UTm, Hubspot, Inbound, LinkedIn, marketing, Measurement, organic, sales, social media, twitter
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Hubspot Inbound Conference Recap 1 of 9
Last week I attended one of the largest sales and marketing conferences, INBOUND 2015, a 4-day event designed to help marketing and sales professionals deepen their knowledge of inbound marketing through a combination of inspiring presentations and breakout sessions led … Continue reading
Posted in Marketing Guru
Tagged B2B marketing, B2B mobile marketing, LinkedIn, marketing, social channels, social media, social sharing, twitter
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What is “Interactive Marketing”?
Interactive marketing has emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of all advertising dollars, on interactive marketing by 2016. B2B interactive marketing … Continue reading
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