Tag Archives: trade show

The Highs and Lows of Event Marketing

Posted on December 30, 2011 by kaonmarketingguru

In a recent survey by Marketing Sherpa, large B2B companies invested about 33% (one-third) of their entire marketing budget on trade shows in 2011. Ironically, virtual events ranked on the other end of the spectrum, coming in at a mere … Continue reading →

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Trade Show Technology Trends to Watch in 2012

Posted on December 11, 2011 by darlenehollywood

Some of the strong technology trends that emerged in trade show and event marketing in 2011 are sure to carry through to 2012… Indoor Positioning Systems use a new technology that is more precise than GPS.  In conjunction with smart … Continue reading →

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The Tradeoff of Trade Shows

Posted on December 9, 2011 by darlenehollywood

Trade shows evolve over time, but a company’s decision to exhibit may become automatic. Before your business registers for its annual appearances at the trade shows you’ve always attended, take time to re-evaluate if it is worth the investment.  Make … Continue reading →

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