Tag Archives: budget

B2B Marketing Budgets Up 6.8% in 2012

Marketers have long been challenged to ‘do more with less’, but 2012 is bringing good news for marketers and their budgets: Forrester Research reports that B2B marketing budgets are increasing by 6.8% on average. High tech companies are leading this … Continue reading

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The Tradeoff of Trade Shows

Trade shows evolve over time, but a company’s decision to exhibit may become automatic. Before your business registers for its annual appearances at the trade shows you’ve always attended, take time to re-evaluate if it is worth the investment.  Make … Continue reading

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Marketers Bring Down the House

‘Bringing Down the House‘ is a book about 6 MIT students who took Vegas for millions based on mathematical logic and simple card counting. These bright minds were able to take advantage of a system that had flaws that went unnoticed … Continue reading

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