Tag Archives: ROI

How Marketing Technology Can Help Bridge the Sales/Marketing Divide

Original article posted on American Marketing Association. According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. This means that while marketing technology may, indeed, deliver a worthwhile ROI, that … Continue reading

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Marketers Bring Down the House

‘Bringing Down the House‘ is a book about 6 MIT students who took Vegas for millions based on mathematical logic and simple card counting. These bright minds were able to take advantage of a system that had flaws that went unnoticed … Continue reading

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Getting to the Sales Presentation…

Back in the day when I was a young sales pup it was all about relationship selling. Anyone with the personality to create strong relationships quickly would get the sale more often than not. We sold on instinct, our gut, … Continue reading

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