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Tag Archives: ROI
How Marketing Technology Can Help Bridge the Sales/Marketing Divide
Original article posted on American Marketing Association. According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. This means that while marketing technology may, indeed, deliver a worthwhile ROI, that … Continue reading
Posted in CEO Corner, News
Tagged 3D interactive product marketing, CEOs, CMOs, interactive marketing, Kaon Interactive, marketing, ROI, sales
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Marketers Bring Down the House
‘Bringing Down the House‘ is a book about 6 MIT students who took Vegas for millions based on mathematical logic and simple card counting. These bright minds were able to take advantage of a system that had flaws that went unnoticed … Continue reading