Tag Archives: ROI

How Marketing Technology Can Help Bridge the Sales/Marketing Divide

Posted on July 31, 2015 by Kristy Pauloski

Original article posted on American Marketing Association. According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. This means that while marketing technology may, indeed, deliver a worthwhile ROI, that … Continue reading →

Posted in CEO Corner, News | Tagged 3D interactive product marketing, CEOs, CMOs, interactive marketing, Kaon Interactive, marketing, ROI, sales | Leave a comment

Technology Purchasing Power Shift from CIOs to CMO

Posted on December 9, 2013 by kaonmarketingguru

Creating Experiences that Attract, Engage and Drive Prospects to Buy Did you know that by 2017 CMOs will spend more on IT than CIOs? That seems shocking, right?! As customer engagement is quickly becoming the criterion on which a successful … Continue reading →

Posted in Marketing Guru | Tagged buying cycles, CMO, CMO challenges, competitive advantage, content delivery, content reusability, customer engagement, Customer experience, marketing automation, ROI, technology | Leave a comment

Marketers Bring Down the House

Posted on December 6, 2011 by kaonmarketingguru

‘Bringing Down the House‘ is a book about 6 MIT students who took Vegas for millions based on mathematical logic and simple card counting. These bright minds were able to take advantage of a system that had flaws that went unnoticed … Continue reading →

Posted in Marketing Guru | Tagged bringing down the house, budget, marketing activities, marketing professionals, marketing programs, marketing technologies, MIT, ROI, WOW | 1 Comment

Tag Archives: ROI

How Marketing Technology Can Help Bridge the Sales/Marketing Divide

Technology Purchasing Power Shift from CIOs to CMO

Marketers Bring Down the House

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