Tag Archives: ROI

How Marketing Technology Can Help Bridge the Sales/Marketing Divide

Original article posted on American Marketing Association. According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments. This means that while marketing technology may, indeed, deliver a worthwhile ROI, that … Continue reading

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Technology Purchasing Power Shift from CIOs to CMO

Creating Experiences that Attract, Engage and Drive Prospects to Buy Did you know that by 2017 CMOs will spend more on IT than CIOs? That seems shocking, right?!  As customer engagement is quickly becoming the criterion on which a successful … Continue reading

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Marketers Bring Down the House

‘Bringing Down the House‘ is a book about 6 MIT students who took Vegas for millions based on mathematical logic and simple card counting. These bright minds were able to take advantage of a system that had flaws that went unnoticed … Continue reading

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