Tag Archives: trade show

Working Mothers ‘Don’t Cry Over Spilled Milk’

Posted on September 20, 2013 by kaonmarketingguru

Why? Because we don’t have the time. 41.6% of women working fulltime have children under the age of 2. Does that surprise you? It surprised me. As a Senior Director of Marketing and mother of a 6-month old boy, I … Continue reading →

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Now You’re Talking My (Marketing) Language

Posted on August 14, 2013 by kaonmarketingguru

Singing the Same Tune Getting everyone within your organization to use the same vernacular when talking about your products is an ongoing challenge for marketing departments. Creating a consistent, concise, and compelling marketing message should be more of a good … Continue reading →

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3 Reasons Mobile Matters for Trade Shows and Events

Posted on August 1, 2013 by KaonTrendSpotter

Reasons Why Mobile Matters for Trade Show and Event Marketers Mobility is the name of the game for today’s event marketers, and it must be part of every marketing strategy. Fortunately, armed with new interactive technologies, sales and marketing teams … Continue reading →

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