Tag Archives: technology

All Purchase Decisions Are Made By People

Posted on July 29, 2016 by Kristy Pauloski

According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. Continue reading →

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B2B Marketing: Virtual display saves money and increases engagement for complex solution

Posted on October 21, 2015 by Kristy Pauloski

Case Study conducted by MarketingSherpa. SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. That is, until the company created … Continue reading →

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By the Numbers: A Simple Guide To Analytics

Posted on December 17, 2014 by Kristy Pauloski

Big Data. It’s the new thing. Alright, it’s not so new. But it’s the thing. Even “small data” would seem to be useful. So why are most data not used, even if they are collected? Have you ever heard about … Continue reading →

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