Tag Archives: marketing

Should Sales Training Be the Responsibility of Marketing?

Posted on January 23, 2013 by kaonmarketingguru

Did you know that the average sales call lasts approximately 1.5 minutes? And a first impression is formed in the first 7 seconds? Average Talk Time/Call = 1.5 minutes. Average Cold Call Prep Time = 3 minutes. Average First Impression = 7 … Continue reading →

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Two Reasons Why Companies Might Buy Your Product

Posted on January 7, 2013 by Gavin Finn

When we are selling or marketing in a B2C environment, the products either met a real need, or they satisfy a consumer “want/desire”.  But, in a B2B world, have we ever really thought about why companies buy? Companies may buy YOUR product … Continue reading →

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The Blurry Line Between Marketing and Sales Enablement

Posted on September 4, 2012 by Gavin Finn

When was the last time your sales team applauded when your marketing team delivered materials or content for them to use? If this is not happening frequently enough (or at all) then perhaps we should consider the reasons. I recently … Continue reading →

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