Tag Archives: engagement

Kaon’s CEO Talks “Marketing Excellence” with C-Suite

Posted on April 30, 2015 by Kristy Pauloski

Gavin Finn’s interview with Jeffery Hayzlett at The C-Suite Networking Conference in Boston, MA, March 2015. “Involve customers in every step of the process, and surround them with interactivity.”

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Interactive Apps Supercharge Channel Sales And Marketing

Posted on March 10, 2015 by Kristy Pauloski

February 26,2015– Byline by Gavin Finn, published by IT Best of Breed. Selling and marketing has become more complex as customers perceive products (and services) to be more commoditized. This has resulted in an acute need to clearly articulate and … Continue reading →

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The Buyer’s Journey: Marketing & Sales Roles

Posted on December 11, 2014 by Kristy Pauloski

We have a great deal of research now about how B2B buyers travel through a specific process before they ultimately purchase. As sales and marketing teams adapt to this new world order, what roles should they play at each stage … Continue reading →

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