Tag Archives: engagement marketing

Why “Interactive” is not Synonymous with “Online”

Posted on March 21, 2014 by Gavin Finn

A product manager was presenting his product’s features to a group of prospective clients at a live event, when his presentation suddenly froze on the large screen behind him. He apologized, saying “I’m so sorry, this interactive presentation seems to … Continue reading →

Posted in CEO Corner | Tagged , , , , , , , , , | Leave a comment

EXHIBITORS DAILY: Blurred Lines 2– Bridging the Gap Between Sales and Marketing

Posted on March 13, 2014 by KaonTrendSpotter

March  13, 2014 – Byline by Gavin Finn, published by Exhibitors Daily Blurred Lines 2: Bridging the Gap Between Sales and Marketing Both event marketers and sales representatives are tasked with creating memorable experiences that educate prospects and generate emotional connections between … Continue reading →

Posted in CEO Corner | Tagged , , , , , , , , | Leave a comment

Why B2B Marketers Don’t Innovate More: There’s a Scientific Explanation

Posted on March 6, 2014 by Gavin Finn

This article was originally shared on LinkedIn. Follow Kaon Interactive on LinkedIn to discuss the hottest trends in B2B marketing! Last week, at a major trade show, the division President of a scientific instrument company stood in his luxurious 100’X50’ plush-carpeted booth and … Continue reading →

Posted in CEO Corner | Tagged , , , , , , , | Leave a comment