Tag Archives: Business

Mobile Marketing Myths

Posted on May 3, 2012 by KaonTrendSpotter

Josh Clark, the founder of design consulting firm Global Moxie, recently shared his “Seven Deadly Mobile Myths” with MobiHealthNews.com, debunking commonly held opinions about the melding of business and mobility. While he was discussing mobility within the healthcare field, the … Continue reading →

Posted in Hardware Trends, Sales Tools | Tagged B2B, B2B mobile marketing, Business, iPad, iPhone, Josh Clark, marketing, Mobile device, mobile myths, Smartphone, technology trends, touchscreen | 1 Comment

Connecting with Customers through Social Media

Posted on April 12, 2012 by KaonTrendSpotter

It’s not news to anyone that social media is growing rapidly and businesses large and small are jumping into the mix with corporate twitter accounts, Facebook pages, and Google+ pages. There is much debate about the best social media strategies … Continue reading →

Posted in Marketing Guru | Tagged B2B social media, Business, Ciena, Cisco, Customer, facebook, Google+, iPad, social media, twitter, YouTube | Leave a comment

Positioning and Differentiation – Why Consistency Matters

Posted on April 4, 2012 by Gavin Finn

What is “positioning”? We often use that term when discussing our marketing or sales message, particularly in connection with a discussion about competition. Some marketers try to “position” their brand, their company, or their products. But really, positioning is the distinctive … Continue reading →

Posted in CEO Corner | Tagged B2B, Brand, Business, Customer, Customer experience, Differentiation, market perception, marketing, Message, Perception, Positioning | 1 Comment

Tag Archives: Business

Mobile Marketing Myths

Positioning and Differentiation – Why Consistency Matters

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