Tag Archives: B2B

Hubspot Inbound Conference 6 of 9

Posted on September 22, 2015 by Kristy Pauloski

Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple. Bryan Semple, CMO of SmartBear Software, walked us through how he aligns his entire organization with sales and revenue, how the process is … Continue reading →

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Hubspot Inbound Conference Recap 4 of 9

Posted on September 18, 2015 by Kristy Pauloski

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. B2B buyers are taking a random walk around the internet in hopes of finding products or services related to their business needs, at … Continue reading →

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ABCs of content marketing and why it matters to brands

Posted on December 15, 2014 by Kristy Pauloski

 Byline by Dana Drissel, published by Mobile Marketer. So many people today have a preconceived idea of what content marketing is, but do any of us really know? Content marketing is creating and distributing valuable, relevant and consistent information that … Continue reading →

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