Tag Archives: B2B marketing

EXHIBITORS DAILY: Blurred Lines 2– Bridging the Gap Between Sales and Marketing

Posted on March 13, 2014 by KaonTrendSpotter

March  13, 2014 – Byline by Gavin Finn, published by Exhibitors Daily Blurred Lines 2: Bridging the Gap Between Sales and Marketing Both event marketers and sales representatives are tasked with creating memorable experiences that educate prospects and generate emotional connections between … Continue reading →

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Why B2B Marketers Don’t Innovate More: There’s a Scientific Explanation

Posted on March 6, 2014 by Gavin Finn

This article was originally shared on LinkedIn. Follow Kaon Interactive on LinkedIn to discuss the hottest trends in B2B marketing! Last week, at a major trade show, the division President of a scientific instrument company stood in his luxurious 100’X50’ plush-carpeted booth and … Continue reading →

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Target Marketing: 3 Keys to Creating Device-Agnostic B-to-B Content

Posted on February 12, 2014 by KaonTrendSpotter

February 12, 2014 – Byline by Gavin Finn, published by Target Marketing Magazine 3 Keys to Creating Device-Agnostic B-to-B Content Today’s buyers, marketers and salespeople use multiple devices in the course of buying and selling—iPads, laptops and smartphones, to name a … Continue reading →

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