Category Archives: Trade Show Trends

The Highs and Lows of Event Marketing

Posted on December 30, 2011 by kaonmarketingguru

In a recent survey by Marketing Sherpa, large B2B companies invested about 33% (one-third) of their entire marketing budget on trade shows in 2011. Ironically, virtual events ranked on the other end of the spectrum, coming in at a mere … Continue reading →

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Beyond Digital Signage to Intelligent Signage

Posted on December 28, 2011 by KaonTrendSpotter

Digital signage has come a long way from closed loop videos to full-scale interactive ‘hands-on” experiences that truly captivate customer interest. “We have moved way beyond traditional digital signage to intelligent signage that can be experienced,” Jeff Hastings, CEO of Bright … Continue reading →

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Trade Show Technology Trends to Watch in 2012

Posted on December 11, 2011 by darlenehollywood

Some of the strong technology trends that emerged in trade show and event marketing in 2011 are sure to carry through to 2012… Indoor Positioning Systems use a new technology that is more precise than GPS.  In conjunction with smart … Continue reading →

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