Category Archives: Marketing Guru

Marketing wisdom from Kaon Marketing Director Dana Drissel

Product Marketing is Evolving… Is Yours?

Posted on September 26, 2013 by KaonTrendSpotter

The customer-facing role of product marketing is rapidly changing. Customers are driving the sales process and expect a more hands-on interactive experience as a result of the consumerization of technology. As a result, companies need new ways to captivate and … Continue reading →

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Working Mothers ‘Don’t Cry Over Spilled Milk’

Posted on September 20, 2013 by kaonmarketingguru

Why? Because we don’t have the time. 41.6% of women working fulltime have children under the age of 2. Does that surprise you? It surprised me. As a Senior Director of Marketing and mother of a 6-month old boy, I … Continue reading →

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Now You’re Talking My (Marketing) Language

Posted on August 14, 2013 by kaonmarketingguru

Singing the Same Tune Getting everyone within your organization to use the same vernacular when talking about your products is an ongoing challenge for marketing departments. Creating a consistent, concise, and compelling marketing message should be more of a good … Continue reading →

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