Category Archives: CEO Corner

Direct Marketing News: The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

Posted on April 14, 2014 by KaonTrendSpotter

April 14, 2014 – Byline by Gavin Finn, published by Direct Marketing News The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing Jordan Stolper, CEO of StoryDesk, notes that, “The greatest misconception of app development is that once the software is … Continue reading →

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Why “Interactive” is not Synonymous with “Online”

Posted on March 21, 2014 by Gavin Finn

A product manager was presenting his product’s features to a group of prospective clients at a live event, when his presentation suddenly froze on the large screen behind him. He apologized, saying “I’m so sorry, this interactive presentation seems to … Continue reading →

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EXHIBITORS DAILY: Blurred Lines 2– Bridging the Gap Between Sales and Marketing

Posted on March 13, 2014 by KaonTrendSpotter

March  13, 2014 – Byline by Gavin Finn, published by Exhibitors Daily Blurred Lines 2: Bridging the Gap Between Sales and Marketing Both event marketers and sales representatives are tasked with creating memorable experiences that educate prospects and generate emotional connections between … Continue reading →

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