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Author Archives: Kristy Pauloski
Face-to-Face Selling Is Still Effective
Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean sales face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most … Continue reading
B2B Marketing: Virtual display saves money and increases engagement for complex solution
Case Study conducted by MarketingSherpa. SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. That is, until the company created … Continue reading
The Unified Business Model (The Future of Sales & Marketing)
Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. Hubspot Inbound Conference Recap 9 of 9 The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez … Continue reading
Posted in Marketing Guru
Tagged 3D, Boston, business challenges, business priorities, Hubspot, Inbound, marketing, Marketing ROI, sales, Sales and Marketing Alignment
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