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Author Archives: KaonTrendSpotter
Improve Event Marketing Performance– Do More with Less!
In a time when marketing budgets are decreasing, event marketers are struggling to do more with less, while still maintaining high-quality face-to-face interactions. The stakes are higher and participation is more expensive than ever. Nice collateral, a trinket giveaway and a … Continue reading
The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less
It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality. Recent surveys of large corporate marketing departments yield the following common challenges: – Imperatives … Continue reading
iMediaConnection: How to Lower Costs by Repurposing Content
How to Lower Costs by Repurposing Content A recent CMO Council report called “Closing the Gap” found that sales teams spend approximately 40 percent of their time preparing customer-facing deliverables, while leveraging less than 50 percent of the materials created … Continue reading
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