Author Archives: Gavin Finn

B2B Marketers Top 3 Problems

Posted on May 15, 2012 by Gavin Finn

I’ve been fortunate to attend (and be an invited speaker at) several industry conferences and events this year, and it seems to me that there are some interesting threads that have emerged. In speaking with marketing executives from a wide … Continue reading →

Posted in CEO Corner, Sales Tools | Tagged budget decline, CMO challenges, complex, complex marketing, complex products, Differentiation, inconsistent message, marketing, marketing budget, message consistency, sales, sales enablement | 1 Comment

Positioning and Differentiation – Why Consistency Matters

Posted on April 4, 2012 by Gavin Finn

What is “positioning”? We often use that term when discussing our marketing or sales message, particularly in connection with a discussion about competition. Some marketers try to “position” their brand, their company, or their products. But really, positioning is the distinctive … Continue reading →

Posted in CEO Corner | Tagged B2B, Brand, Business, Customer, Customer experience, Differentiation, market perception, marketing, Message, Perception, Positioning | 1 Comment

Putting customers first

Posted on March 21, 2012 by Gavin Finn

Whatever your opinions may be regarding the recent NY Times Op-Ed piece by Greg Smith, one aspect of his criticism of his former employer is chilling: His view that they put their own interests first, above those of their clients. … Continue reading →

Posted in CEO Corner | Tagged Business, business priorities, Customer, Customer service, customers first, Editorial, Employment, Greg Smith, New York Times, NY Times, priorities | Leave a comment

Author Archives: Gavin Finn

B2B Marketers Top 3 Problems

Positioning and Differentiation – Why Consistency Matters

Putting customers first

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