Tag Archives: products

Marketers Are Driving Sales Enablement Tools, at the Request of CEOs

Posted on May 21, 2012 by kaonmarketingguru

Sales enablement has become a very hot topic this year. So much so that in March 2012 Forrester Research held a Technology Sales Enablement Forum: Bridging The Strategy-To-Execution Gap, in San Francisco. Forrester touts that to produce sales growth, sales departments … Continue reading →

Posted in Marketing Guru, Sales Tools | Tagged 3D Products, benchmarks, CEO, CEOs, cross-selling, customization, differenation, engagement, Forrester Research, hero, marketing, mobility, partners, productivity, products, sales cycle, sales enablement, sales meetings, virtual | Leave a comment

Marketers Make Manufacturing Products Sexy

Posted on April 10, 2012 by kaonmarketingguru

Thanks to programs like Science Channel’s How It’s Made and Discovery Channel’s HowStuffWorks, there’s a new appreciation for the machinery that makes everything from the food we eat to the mattresses on which we sleep. This high-profile introduction into the … Continue reading →

Posted in 3D Products, Marketing Guru, Sales Tools, Trade Show Trends | Tagged 3D Products, Discovery Channel, drayage, equipment, experiences, How it's made, industrial, iPad, manufacturing, marketing, process, products, sales, Science Channel, shipping, trade show, workflow | Leave a comment

Tag Archives: products

Marketers Are Driving Sales Enablement Tools, at the Request of CEOs

Marketers Make Manufacturing Products Sexy

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