Tag Archives: marketing

Direct Marketing News: Why Being ‘Risk Averse’ is Bad for Your Career

Posted on May 30, 2014 by KaonTrendSpotter

May 27, 2014 – Byline by Gavin Finn, published by Direct Marketing News Why Being ‘Risk Averse’ is Bad for Your Career What opportunities for achieving great success are we missing by studiously avoiding perceived risk? Many B2B professionals, from marketing, sales—and even … Continue reading →

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Why B2B Marketers Don’t Innovate More: There’s a Scientific Explanation

Posted on March 6, 2014 by Gavin Finn

This article was originally shared on LinkedIn. Follow Kaon Interactive on LinkedIn to discuss the hottest trends in B2B marketing! Last week, at a major trade show, the division President of a scientific instrument company stood in his luxurious 100’X50’ plush-carpeted booth and … Continue reading →

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Target Marketing: 3 Keys to Creating Device-Agnostic B-to-B Content

Posted on February 12, 2014 by KaonTrendSpotter

February 12, 2014 – Byline by Gavin Finn, published by Target Marketing Magazine 3 Keys to Creating Device-Agnostic B-to-B Content Today’s buyers, marketers and salespeople use multiple devices in the course of buying and selling—iPads, laptops and smartphones, to name a … Continue reading →

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