Tag Archives: interactive marketing

How To: Build loyalty through customer engagement

Gavin Finn, President and CEO, Kaon Interactive, presents three ways to better engage your customers As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Connecting with customers is no longer about the … Continue reading

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Stop presenting- Start engaging!

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Just stop doing that. At a meeting in December of 2015, the Director … Continue reading

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The Science of Storytelling

4 Benefits Of Using Storytelling In Marketing As more brands make the move towards content marketing, cutting through the noise is more vital than ever before. But our brains are built to connect with compelling stories. The Kaon v-Brief® interactive … Continue reading

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