Category Archives: Sales Tools

B2B Marketers Share What Makes a Lead Qualified

MarketingSherpa asked more than 900 B2B marketers to share what information is required in their organizations before leads are passed to sales. It was stated in this article that of the 935 people surveyed, less than half verified that a lead actually … Continue reading

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Personalized Sales Newsletters

I recently read a well written newsletter written by a sales manager from Oklahoma in the financial industry and it reminded me of an important fact that I had long forgotten: every sales professional needs to consider boosting their own … Continue reading

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Getting to the Sales Presentation…

Back in the day when I was a young sales pup it was all about relationship selling. Anyone with the personality to create strong relationships quickly would get the sale more often than not. We sold on instinct, our gut, … Continue reading

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