Category Archives: Marketing Guru

Marketing wisdom from Kaon Marketing Director Dana Drissel

The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less

Posted on May 29, 2013 by KaonTrendSpotter

It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality. Recent surveys of large corporate marketing departments yield the following common challenges: – Imperatives … Continue reading →

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iMediaConnection: How to Lower Costs by Repurposing Content

Posted on February 7, 2013 by KaonTrendSpotter

How to Lower Costs by Repurposing Content A recent CMO Council report called “Closing the Gap” found that sales teams spend approximately 40 percent of their time preparing customer-facing deliverables, while leveraging less than 50 percent of the materials created … Continue reading →

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Should Sales Training Be the Responsibility of Marketing?

Posted on January 23, 2013 by kaonmarketingguru

Did you know that the average sales call lasts approximately 1.5 minutes? And a first impression is formed in the first 7 seconds? Average Talk Time/Call = 1.5 minutes. Average Cold Call Prep Time = 3 minutes. Average First Impression = 7 … Continue reading →

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