Category Archives: CEO Corner

Lack of Innovation is Hurting Your Career

Posted on August 21, 2013 by Gavin Finn

Everyone knows the old adage: “Insanity: doing the same thing over and over again but expecting different results.”, often attributed to Albert Einstein. Yet, many B2B marketers continue to pursue the same tactics and strategies, deluding themselves into believing that … Continue reading →

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The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less

Posted on May 29, 2013 by KaonTrendSpotter

It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality. Recent surveys of large corporate marketing departments yield the following common challenges: – Imperatives … Continue reading →

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Why B2B marketers are risk averse (and therefore less effective than they could be)

Posted on April 12, 2013 by Gavin Finn

UPDATE: It seems that Lisa Nirell has uncovered a related set of issues regarding the “condition” of marketers, and the need to take a new approach if different results are expected. Interesting read on Fast Company. Let’s face it. The only … Continue reading →

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