Category Archives: CEO Corner

Interactive Apps Supercharge Channel Sales And Marketing

Posted on March 10, 2015 by Kristy Pauloski

February 26,2015– Byline by Gavin Finn, published by IT Best of Breed. Selling and marketing has become more complex as customers perceive products (and services) to be more commoditized. This has resulted in an acute need to clearly articulate and … Continue reading →

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By the Numbers: A Simple Guide To Analytics

Posted on December 17, 2014 by Kristy Pauloski

Big Data. It’s the new thing. Alright, it’s not so new. But it’s the thing. Even “small data” would seem to be useful. So why are most data not used, even if they are collected? Have you ever heard about … Continue reading →

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The Buyer’s Journey: Marketing & Sales Roles

Posted on December 11, 2014 by Kristy Pauloski

We have a great deal of research now about how B2B buyers travel through a specific process before they ultimately purchase. As sales and marketing teams adapt to this new world order, what roles should they play at each stage … Continue reading →

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