Author Archives: kaonmarketingguru

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About kaonmarketingguru

Dana Drissel is a well-rounded, highly energetic, results driven professional with 15+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups.

All Your Products in Your Pocket – Virtually

Posted on April 26, 2012 by kaonmarketingguru

The First Mobile Solution to Make 2 Ton Products Portable The Kaon 3D Product App™ is the latest Kaon innovation providing interactive 3D product models optimized for the iPad and iPhone, without an Internet connection. Mobile devices are quickly becoming the hottest … Continue reading →

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Marketers Make Manufacturing Products Sexy

Posted on April 10, 2012 by kaonmarketingguru

Thanks to programs like Science Channel’s How It’s Made and Discovery Channel’s HowStuffWorks, there’s a new appreciation for the machinery that makes everything from the food we eat to the mattresses on which we sleep. This high-profile introduction into the … Continue reading →

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Marketing a Technical Product to Non-Technical People

Posted on March 8, 2012 by kaonmarketingguru

I’m part of the B2B Technology Marketing Community on LinkedIn and recently a question was posed about the best way to ‘market a technical product to non-technical people?’ Many ideas were discussed, including: Interactive demonstrations Hiring a technical writer (so … Continue reading →

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