Author Archives: kaonmarketingguru

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About kaonmarketingguru

Dana Drissel is a well-rounded, highly energetic, results driven professional with 15+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups.

Video: An Event Engagement No-No

Posted on October 25, 2013 by kaonmarketingguru

Display technology is becoming more and more prominent at events, with nearly every customer engagement having a large HD monitor, touch screens or vivid custom-built displays. Despite all these flashy content delivery methods, there has been an overwhelming amount of … Continue reading →

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Working Mothers ‘Don’t Cry Over Spilled Milk’

Posted on September 20, 2013 by kaonmarketingguru

Why? Because we don’t have the time. 41.6% of women working fulltime have children under the age of 2. Does that surprise you? It surprised me. As a Senior Director of Marketing and mother of a 6-month old boy, I … Continue reading →

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Now You’re Talking My (Marketing) Language

Posted on August 14, 2013 by kaonmarketingguru

Singing the Same Tune Getting everyone within your organization to use the same vernacular when talking about your products is an ongoing challenge for marketing departments. Creating a consistent, concise, and compelling marketing message should be more of a good … Continue reading →

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