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Author Archives: Gavin Finn
Why say “Thank You” at work?
It’s Thanksgiving. We usually spend this time with friends and family, reflecting on all those things for which we are grateful in our lives. Regardless of our individual “ups and downs” throughout the year, looking at how so many people all over … Continue reading
Posted in CEO Corner
Tagged Giving thanks, Grateful, Kaon, Kaon Interactive, Thanksgiving
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Why “Interactive” is not Synonymous with “Online”
A product manager was presenting his product’s features to a group of prospective clients at a live event, when his presentation suddenly froze on the large screen behind him. He apologized, saying “I’m so sorry, this interactive presentation seems to … Continue reading
Why B2B Marketers Don’t Innovate More: There’s a Scientific Explanation
This article was originally shared on LinkedIn. Follow Kaon Interactive on LinkedIn to discuss the hottest trends in B2B marketing! Last week, at a major trade show, the division President of a scientific instrument company stood in his luxurious 100’X50’ plush-carpeted booth and … Continue reading
Posted in CEO Corner
Tagged B-to-B, B2B, B2B marketing, engagement marketing, interactive, Kaon, marketing, Marketing Innovation
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