Tag Archives: sales

Marketing should be Sales’ BFF

In a recent article for Inc. Magazine, Geoffrey James makes some (blunt) assertions about how marketers generally don’t help sales people in their mission of closing business. While this is almost a religious argument between ideological factions, it is interesting to note that the very … Continue reading

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Marketing Innovation

Many companies focus on technology innovation: New high-tech breakthroughs for delivering data to global networks; novel approaches to bioscience; original methods for diagnostics or analysis. This all leads to products and services that create more and more value. Ironically, the … Continue reading

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The Year-End Push & Future Investment

Recently, I have been thinking a lot about my year-end and next year’s strategy for our sales team’s success.  As the current year comes down to those final 30 days our thoughts always turn to “what can we do to … Continue reading

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