Tag Archives: marketing trends

Chief Marketer: Digital Transformation, The Next Level of Sales Enablement

Posted on May 16, 2014 by KaonTrendSpotter

May 14, 2014 – Byline by Gavin Finn, published by Chief Marketer Digital Transformation, The Next Level of Sales Enablement Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with … Continue reading →

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Global Marketing Alliance: The Blurry Line Between Marketing & Sales Enablement

Posted on January 29, 2014 by KaonTrendSpotter

January 29, 2014 Byline by Gavin Finn published by  The Global Marketing Alliance The Blurry Line Between Marketing & Sales Enablement When was the last time your sales team applauded when your marketing team delivered materials or content for them … Continue reading →

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Product Marketing is Evolving… Is Yours?

Posted on September 26, 2013 by KaonTrendSpotter

The customer-facing role of product marketing is rapidly changing. Customers are driving the sales process and expect a more hands-on interactive experience as a result of the consumerization of technology. As a result, companies need new ways to captivate and … Continue reading →

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