Tag Archives: leads

Lead Gen Tracking Technologies for Trade Shows– What value do they bring?

Posted on November 29, 2011 by darlenehollywood

Lead tracking technologies for trade shows aren’t new. But even though they’ve been around a while, few improvements have been made to really showcase their value. Sure, they’ll all tell you who’s been to the booth, whether you’re relying on … Continue reading →

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B2B Marketers Share What Makes a Lead Qualified

Posted on November 9, 2011 by kaonmarketingguru

MarketingSherpa asked more than 900 B2B marketers to share what information is required in their organizations before leads are passed to sales. It was stated in this article that of the 935 people surveyed, less than half verified that a lead actually … Continue reading →

Posted in Marketing Guru, Sales Tools | Tagged , , , , , , , , | 1 Comment