Tag Archives: engagement marketing

American Marketing Association: 5 Tips for Putting B-to-B Buyers in Control Today

Posted on February 11, 2014 by KaonTrendSpotter

February 10, 2014– Byline by Gavin Finn, published by the American Marketing Association 5 Tips for Putting B-to-B Buyers in Control Today B-to-B buyers are empowered like never before, and marketers are in the midst of the most dramatic disruption in … Continue reading →

Posted in CEO Corner | Tagged 2014 marketing, accelerating sales, American Marketing Association, B-to-B, B2B, B2B buyers, B2B marketing, Customer experience, engagement marketing, interactive marketing, New marketing trends | Leave a comment

The Science Behind Why “Good” Marketing Makes Selling Much Easier

Posted on September 5, 2013 by Gavin Finn

Mark Twain is credited with many profundities, including a journalistic favorite: “Get your facts first, then you can distort them as you please.” One of the most relevant Twain sayings for marketing and sales, however, relates to a critically important … Continue reading →

Posted in CEO Corner | Tagged Advertising and Marketing, B2B marketing, Business, Differentiation, engagement marketing, interactive marketing, marketing, product positioning, sales, science of marketing, science of selling, value propositions | Leave a comment

Tag Archives: engagement marketing

American Marketing Association: 5 Tips for Putting B-to-B Buyers in Control Today

The Science Behind Why “Good” Marketing Makes Selling Much Easier

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