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Tag Archives: Business
Marketing Innovation
Many companies focus on technology innovation: New high-tech breakthroughs for delivering data to global networks; novel approaches to bioscience; original methods for diagnostics or analysis. This all leads to products and services that create more and more value. Ironically, the … Continue reading
What Marketers Can Learn From Blaise Pascal
True, he lived in the mid 1600’s. Yes, he was the mathematical genius who invented the first mechanical calculator. And, he is best known for his trailblazing work in geometry and probability theory. So, what does any of this have … Continue reading
Posted in CEO Corner
Tagged attention, Blaise Pascal, Business, captivate audience, concise, elevator pitch, marketer, Pascal, short and sweet
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Beyond Digital Signage to Intelligent Signage
Digital signage has come a long way from closed loop videos to full-scale interactive ‘hands-on” experiences that truly captivate customer interest. “We have moved way beyond traditional digital signage to intelligent signage that can be experienced,” Jeff Hastings, CEO of Bright … Continue reading
