Tag Archives: B2B

Global Marketing Alliance: The Blurry Line Between Marketing & Sales Enablement

January 29, 2014 Byline by Gavin Finn published by  The Global Marketing Alliance The Blurry Line Between Marketing & Sales Enablement When was the last time your sales team applauded when your marketing team delivered materials or content for them … Continue reading

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HTML5 Finally Becomes Viable for B2B Marketing

HTML5 is a buzzword more than a technology. It is a shorthand for a collection of other web technologies that together can make web sites more interactive and engaging, and mobile apps easier to author and cheaper to deploy. The … Continue reading

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The Agency Post:Your Marketing Budget is Cut. Now What? 3 Ways to Do More With Less

It’s become the new normal in business: do more with less. And for B2B marketers, it is more than a catch phrase — it is reality. Recent surveys of large corporate marketing departments yield the following common challenges: – Imperatives … Continue reading

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