Tag Archives: B2B

Engaging Prospects with Device Agnostic Marketing Tools

Posted on April 18, 2014 by KaonTrendSpotter

It has become very clear that the multiscreen world is upon us, changing the face of marketing rapidly, and B2B marketers must adapt to this revolution. Innovative marketers also must leverage the new wave of cross-channel engagement; people are now … Continue reading →

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Direct Marketing News: The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

Posted on April 14, 2014 by KaonTrendSpotter

April 14, 2014 – Byline by Gavin Finn, published by Direct Marketing News The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing Jordan Stolper, CEO of StoryDesk, notes that, “The greatest misconception of app development is that once the software is … Continue reading →

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EXHIBITORS DAILY: Blurred Lines 2– Bridging the Gap Between Sales and Marketing

Posted on March 13, 2014 by KaonTrendSpotter

March  13, 2014 – Byline by Gavin Finn, published by Exhibitors Daily Blurred Lines 2: Bridging the Gap Between Sales and Marketing Both event marketers and sales representatives are tasked with creating memorable experiences that educate prospects and generate emotional connections between … Continue reading →

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