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Category Archives: Marketing Guru
Hubspot Inbound Conference Recap 3 of 9
Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience. … Continue reading
Posted in Marketing Guru
Tagged Boston, Brand Awareness, content, Hubspot, Inbound, Measurement, PR, Public Relations, Referral Traffic, social media
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Hubspot Inbound Conference Recap 2 of 9
The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Dr. Carmen Simon is a cognitive scientist, who has applied the latest neuroscience research finds to develop why audiences naturally forget most of the content you create. Throughout … Continue reading
Posted in Marketing Guru
Tagged business challenges, change, Cognitive thinking, content, Content marketing, Hubspot, Inbound, marketing, Memorable Content, Neuroscience, Science
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Hubspot Inbound Conference Recap 1 of 9
Last week I attended one of the largest sales and marketing conferences, INBOUND 2015, a 4-day event designed to help marketing and sales professionals deepen their knowledge of inbound marketing through a combination of inspiring presentations and breakout sessions led … Continue reading
Posted in Marketing Guru
Tagged B2B marketing, B2B mobile marketing, LinkedIn, marketing, social channels, social media, social sharing, twitter
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