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Author Archives: Kristy Pauloski
Hubspot Inbound Conference 5 of 9
The Power of Two: How to Leverage Relationships to Triple Your Lead Flow (for Free!) by Lisa Toner of Hubspot. “When spider webs unite, they can tie up a lion.” Why is marketing trying to do it all on their … Continue reading
Hubspot Inbound Conference Recap 4 of 9
The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. B2B buyers are taking a random walk around the internet in hopes of finding products or services related to their business needs, at … Continue reading
Posted in Marketing Guru
Tagged B2B, B2B marketing, B2B mobile marketing, Blog, business challenges, Hubspot, Inbound, marketing
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Hubspot Inbound Conference Recap 3 of 9
Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience. … Continue reading
Posted in Marketing Guru
Tagged Boston, Brand Awareness, content, Hubspot, Inbound, Measurement, PR, Public Relations, Referral Traffic, social media
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