Author Archives: KaonTrendSpotter

EXHIBITORS DAILY: Blurred Lines 2– Bridging the Gap Between Sales and Marketing

Posted on March 13, 2014 by KaonTrendSpotter

March  13, 2014 – Byline by Gavin Finn, published by Exhibitors Daily Blurred Lines 2: Bridging the Gap Between Sales and Marketing Both event marketers and sales representatives are tasked with creating memorable experiences that educate prospects and generate emotional connections between … Continue reading →

Posted in CEO Corner | Tagged , , , , , , , , | Leave a comment

Target Marketing: 3 Keys to Creating Device-Agnostic B-to-B Content

Posted on February 12, 2014 by KaonTrendSpotter

February 12, 2014 – Byline by Gavin Finn, published by Target Marketing Magazine 3 Keys to Creating Device-Agnostic B-to-B Content Today’s buyers, marketers and salespeople use multiple devices in the course of buying and selling—iPads, laptops and smartphones, to name a … Continue reading →

Posted in CEO Corner | Tagged , , , , , , , , , , , | 1 Comment

American Marketing Association: 5 Tips for Putting B-to-B Buyers in Control Today

Posted on February 11, 2014 by KaonTrendSpotter

February 10, 2014– Byline by Gavin Finn, published by the American Marketing Association 5 Tips for Putting B-to-B Buyers in Control Today B-to-B buyers are empowered like never before, and marketers are in the midst of the most dramatic disruption in … Continue reading →

Posted in CEO Corner | Tagged , , , , , , , , , , | Leave a comment