Author Archives: KaonTrendSpotter

Diagnostic and Interventional Cardiology: Mobile Technology Enables New Level of Customer Engagement in Medical Marketing

Posted on May 1, 2014 by KaonTrendSpotter

May 1, 2014 – Byline by Gavin Finn, published by Diagnostic and Interventional Cardiology Mobile Technology Enables New Level of Customer Engagement in Medical Marketing When physicians interacted with an iPad their degree of interest in a product increased by as much … Continue reading →

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Engaging Prospects with Device Agnostic Marketing Tools

Posted on April 18, 2014 by KaonTrendSpotter

It has become very clear that the multiscreen world is upon us, changing the face of marketing rapidly, and B2B marketers must adapt to this revolution. Innovative marketers also must leverage the new wave of cross-channel engagement; people are now … Continue reading →

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Direct Marketing News: The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

Posted on April 14, 2014 by KaonTrendSpotter

April 14, 2014 – Byline by Gavin Finn, published by Direct Marketing News The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing Jordan Stolper, CEO of StoryDesk, notes that, “The greatest misconception of app development is that once the software is … Continue reading →

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