Author Archives: Gavin Finn

Why B2B marketers are risk averse (and therefore less effective than they could be)

Posted on April 12, 2013 by Gavin Finn

UPDATE: It seems that Lisa Nirell has uncovered a related set of issues regarding the “condition” of marketers, and the need to take a new approach if different results are expected. Interesting read on Fast Company. Let’s face it. The only … Continue reading →

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Two Reasons Why Companies Might Buy Your Product

Posted on January 7, 2013 by Gavin Finn

When we are selling or marketing in a B2C environment, the products either met a real need, or they satisfy a consumer “want/desire”.  But, in a B2B world, have we ever really thought about why companies buy? Companies may buy YOUR product … Continue reading →

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The Blurry Line Between Marketing and Sales Enablement

Posted on September 4, 2012 by Gavin Finn

When was the last time your sales team applauded when your marketing team delivered materials or content for them to use? If this is not happening frequently enough (or at all) then perhaps we should consider the reasons. I recently … Continue reading →

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