Author Archives: darlenehollywood

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About darlenehollywood

Public Relations agency principal fixated with B2B and B2C marketing trends.

The Tradeoff of Trade Shows

Posted on December 9, 2011 by darlenehollywood

Trade shows evolve over time, but a company’s decision to exhibit may become automatic. Before your business registers for its annual appearances at the trade shows you’ve always attended, take time to re-evaluate if it is worth the investment.  Make … Continue reading →

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Lead Gen Tracking Technologies for Trade Shows– What value do they bring?

Posted on November 29, 2011 by darlenehollywood

Lead tracking technologies for trade shows aren’t new. But even though they’ve been around a while, few improvements have been made to really showcase their value. Sure, they’ll all tell you who’s been to the booth, whether you’re relying on … Continue reading →

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Controlling Trade Show Costs

Posted on October 14, 2011 by darlenehollywood

Trade-Show-Advisor.com recently wrote a blog post entitled “Know the 5 Trade Show Expenses You Can’t Control.” They went on to identify these five as: Freight that is Temporarily Missing That Lone Small Package Empties Never Show Up  The Lost Carpet … Continue reading →

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