Tag Archives: visual storytelling

The Science of Storytelling

Posted on January 4, 2016 by Kristy Pauloski

4 Benefits Of Using Storytelling In Marketing As more brands make the move towards content marketing, cutting through the noise is more vital than ever before. But our brains are built to connect with compelling stories. The Kaon v-Brief® interactive … Continue reading →

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4 Features EVERY ‘Product Demo’ Should Have

Posted on July 15, 2014 by kaonmarketingguru

Creating a product demonstration is a requirement when trying to differentiate your offering from the competition. In fact, according to the 2014 Qvidian ‘Sales Executive Challenge’ report, difficulty presenting ‘competitive differentiation’ is the #1 issue B2B companies face this year. … Continue reading →

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Product Marketing is Evolving… Is Yours?

Posted on September 26, 2013 by KaonTrendSpotter

The customer-facing role of product marketing is rapidly changing. Customers are driving the sales process and expect a more hands-on interactive experience as a result of the consumerization of technology. As a result, companies need new ways to captivate and … Continue reading →

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