Tag Archives: marketing

Marketing should be Sales’ BFF

Posted on February 7, 2012 by Gavin Finn

In a recent article for Inc. Magazine, Geoffrey James makes some (blunt) assertions about how marketers generally don’t help sales people in their mission of closing business. While this is almost a religious argument between ideological factions, it is interesting to note that the very … Continue reading →

Posted in CEO Corner | Tagged Business, collaborative, Geoffrey James, marketing, Sale versus Marketing, sales, sales and marketing collaboration, shared responsibility, unity | 2 Comments

Resilience.

Posted on February 1, 2012 by darlenehollywood

“An idea can be as flawless as can be, but its execution will always be full of mistakes.” – Brent Scowcroft, former US National Security Advisor “Life isn’t supposed to happen the way you plan. Life happens the way you … Continue reading →

Posted in Marketing Guru | Tagged Brent Scowcroft, Business, business challenges, marketing, marketing flexibility, marketing plan, Problem solving, Resilience, Will.i.am | Leave a comment

Marketing Innovation

Posted on January 27, 2012 by Gavin Finn

Many companies focus on technology innovation: New high-tech breakthroughs for delivering data to global networks; novel approaches to bioscience; original methods for diagnostics or analysis. This all leads to products and services that create more and more value. Ironically, the … Continue reading →

Posted in CEO Corner | Tagged budget analysis, Business, Innovation, marketing, Marketing Innovation, Marketing ROI, new marketing technologies, New marketing trends, powerpoint, sales | Leave a comment

Tag Archives: marketing

Marketing should be Sales’ BFF

Resilience.

Marketing Innovation

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